Zero to One Messaging
We help startups tell their story
Strategic messaging to grow your business
Translate your vision into core messaging to impress customers, compel investors, and attract new hires.
Write your product story
You're an industry leader: convey your value through taglines, descriptions and sales narratives.
Stay on message
Establish a consistent company language across your website, social channels, and internal documentation.
Say goodbye to jargon
Distill complex technical concepts into clear copy that resonates with your audience.
Perfect your first impression
Create a signal in a world of noise: stand out through understated excellence.
“The company story is the company strategy."
—Ben Horowitz, a16z
Zaboca: Reimagining finance
Zaboca uses cryptocurrency to protect and grow the wealth of underserved customers in Caribbean and Latin American markets. The challenge of this project was to reimagine the idea of a bank, breaking stereotypes about finance and evolving the language of cryptocurrency.
dcbel: Clean energy innovation
dcbel makes a solar-powered electric vehicle charger. The complexity of the product had to be translated
into clear website copy, blogs, email campaigns and product specs. This included the
tagline "Plug into
the sun," which became a core branding element of marketing materials, convention booths, and swag. One
challenge
was to
introduce concepts like peer-to-peer
electricity sharing, vehicle-to-grid electricity, and
solar windows.
KNØX: Creating a new product category
At KNØX Custody, a Bitcoin custodian for institutional investors, I used copywriting to bridge the gap
between the insurance, finance, and cryptocurrency industries.
Our team demonstrated subject matter authority by introducing the concept of software risk in a
notable
industry
publication.
An extended portfolio is available upon
request.
What we produce
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A core messaging playbook that articulates your product value and aligns content across channels. Think of it as a brand guide for copywriting, the optimal language to present your company.
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A 6-month content framework to convey your authority in your industry, guide editorial decisions, and onboard freelancers.
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Stakeholder-specific narratives: whether you're talking to the C-suite or the Redditor, we craft messaging for your unique customer touchpoints.
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A roadmap for short- and long-term SEO progress.