Zero to One Messaging

We help startups tell their story

Strategic messaging to grow your business

Translate your vision into core messaging to impress customers, compel investors, and attract new hires.

Write your product story

You're an industry leader: convey your value through taglines, descriptions and sales narratives.

Stay on message

Establish a consistent company language across your website, social channels, and internal documentation.

Say goodbye to jargon

Distill complex technical concepts into clear copy that resonates with your audience.

Perfect your first impression

Create a signal in a world of noise: stand out through understated excellence.

“The company story is the company strategy."
—Ben Horowitz, a16z

Zaboca: Reimagining finance

Zaboca uses cryptocurrency to protect and grow the wealth of underserved customers in Caribbean and Latin American markets. The challenge of this project was to reimagine the idea of a bank, breaking stereotypes about finance and evolving the language of cryptocurrency.


dcbel: Clean energy innovation

dcbel makes a solar-powered electric vehicle charger. The complexity of the product had to be translated into clear website copy, blogs, email campaigns and product specs. This included the tagline "Plug into the sun," which became a core branding element of marketing materials, convention booths, and swag. One challenge was to introduce concepts like peer-to-peer electricity sharing, vehicle-to-grid electricity, and solar windows.

KNØX: Creating a new product category

At KNØX Custody, a Bitcoin custodian for institutional investors, I used copywriting to bridge the gap between the insurance, finance, and cryptocurrency industries. Our team demonstrated subject matter authority by introducing the concept of software risk in a notable industry publication.

An extended portfolio is available upon request.


What we produce

  • A core messaging playbook that articulates your product value and aligns content across channels. Think of it as a brand guide for copywriting, the optimal language to present your company.

  • A 6-month content framework to convey your authority in your industry, guide editorial decisions, and onboard freelancers.

  • Stakeholder-specific narratives: whether you're talking to the C-suite or the Redditor, we craft messaging for your unique customer touchpoints.

  • A roadmap for short- and long-term SEO progress.

How do you translate the value of your product?

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